102 E. Central Ave., Bentonville, 72712, USA
Venture Capital / Private Equity:
Create Value by Connecting People and Ideas to Make a Difference
It started pretty simply: four people and an idea to build on the resources and entrepreneurial history of Northwest Arkansas to create businesses that satisfy an existing demand in the marketplace. It led us to a discussion and down a NewRoad: Start with the ending - it's the best place to begin. Businesses should be in business to meet the NEEDS of customers. We start with what customers want, then go back and create companies that are committed to delivering just that - a demand-driven solution.
We were inspired by "The Road Not Taken." Known to many, the Robert Frost poem creates a wonderful challenge for us to embrace. Can we take the road less traveled and will it make all the difference?
We look forward to the journey and the opportunities ahead. Our approach will remain simple and true: invest in companies with people worth investing in, people who are driven by meeting the needs of customers. The road ahead will not always be easy and can be filled with challenges and roadblocks. That's OK; we wouldn't want it any other way. We know it will be worth the journey.
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