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May 13 2014
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description
Sam Zises is the Founder and CEO of [L]earned Media, a Silicon Alley-based marketing agency schooling brands in the new age of buyer behavior.

Before [L]earned Media, Sam founded the social planning tech startup, Wendr, which was featured by Mashable two weeks after its launch as “The #1 App for Planning Your Perfect Night”. Sam later inked a deal with Budweiser, after lighting up the stage at the AdAge Digital Conference, where AdAge later wrote about it as "The Startup Pitched That Wowed Anheuser-Busch".

Prior to Wendr, Sam managed marketing and business development at Ogilvy & Mather’s industry leading entertainment marketing arm, OgilvyEntertainment. At OgilvyEntertainment, Sam worked on the group’s corporate communications and public relations efforts. He developed several original entertainment properties, while also helping to execute campaigns for clients including as American Express, UPS, Kodak and IBM.

Prior to joining Ogilvy, Sam managed business and brand development for a leading social media agency, Big Fuel, where he worked to develop campaigns for clients such as Colgate-Palmolive, Fisher-Price, McDonald’s, Yahoo! and KFC.

Sam has been a featured speaker at both Google and New York University. While at Ogilvy, Sam represented the organization as the youngest member of the 4A’s Branded Content Committee. Sam serves on the UJA-Federation of NY’s Young Entertainment Executive Committee and is a leader of the Northeastern University New York City Alumni Chapter, where he graduated with a degree in communications and a concentration in media studies. Sam serves as Founder and Chair of the Birthright Israel Alumni Council of New York and has played host to several YJP Media events throughout Manhattan. Sam is also the youngest member of the Branded Content Marketing Association’s (BCMA) Advisory Board.

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