Scott has 25 years experience in consumer publishing and journalism, marketing, and corporate and nonprofit communication strategy and execution. His expertise includes audience identification, brand and strategy development, program planning and oversight, and editorial and design work using a variety of disciplines and media.
As a journalist, Scott has traveled to and reported from places as diverse as Tibet, Sudan and Eastern Europe, developing a love of adventure and storytelling that has informed his 25-year career. As a Washington, D.C., correspondent in the 1980s, he reported on Congress, the Reagan administration and the Iran-Contra Affair, as well as environmental issues and legislation.
As a senior member and principal of several successful communication consultancies, Scott has helped some of the world’s most successful organizations reach their audiences in ways that help people to understand and motivate them to act. His award-winning approach of applying consumer principles to corporate and nonprofit communication has been employed by dozens of organizations, including Starbucks, Disney, American Express, Oracle, NCR, Teradata, LesConcierges, the Pearson Foundation, Event360, McKesson Corp., Fireman’s Fund and the AARP, among others.
Today, Scott is the Executive Director of Signal Media, a contributing editor and columnist for EcoSalon and Green Traveler Guides, and also leads his own communication consultancy based in Tiburon, California. He holds a B.A. in English and American Literature from Brandeis University, and an M.S. in Journalism from Northwestern University’s Medill School of Journalism.
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