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CEO & co-Founder of Fanplayr - Smart & Targeted Conversions

The Intelligent Approach to Purchase Incentives: Boost online sales using Fanplayr's Smart & Targeted Conversions. Establish Profiles.Segment Traffic. Target Visitors. Make the right offer at the right time.

Fanplayr's Smart & Targeted Conversions is a breakthrough approach to boosting online sales. By analyzing site traffic and establishing definitive profiles of your customers, Smart & Targeted Conversions determines the optimal timing and amount of purchase incentives to increase your online sales and average order values. With powerful segmentation and reporting tools, Smart & Targeted puts you in control of your purchase incentive marketing campaigns.

With degrees in Mathematics & Law, I was initially a partner for 10 years in the leading law firm Herbert Smith Freehills.

I joined Reuters Group plc in London, as General Counsel in 1993, and Company Secretary in 1994. I was appointed to the Group Executive Committee in 1996. I was appointed as a Board Member of Tibco Software Inc in 1996. (Tibco later went public in 1999, with an IPO.)

I became Managing Director of Reuters Financial Enterprise Systems in 1998. I then relocated with Tibco to California, keeping my Reuters role and became CEO of Tibco Finance in 1999.

In 2000 I co-founded a Bay Area start-up, NextSet Software. In 2003 NextSet was acquired by Razor Risk Technologies, an Australian public company. In 2006 NextSet completed its earn-out and became a substantial shareholder in Razor. Razor was acquired by TMX in February 2012.

In 2000 I became an investor in Aconex. In 2008 I joined the Aconex Board. In 2008 I assisted the company with a capital raising - which led to an a significant investment from Francisco Partners. I became Chairman in June 2011.

I am also an investor in & advisor to a number of other technology companies, including RedBubble.

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