John Hegarty is one of the world’s most awarded and respected admen. Over six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today.
In 1982 he founded Bartle Bogle Hegarty with partners John Bartle and Nigel Bogle. The agency swiftly became one of the most talked about and awarded advertising agencies in the world. BBH has won every Agency of the Year accolade and every creative award possible and has been at the forefront of the industry for twenty nine years.
John has been responsible for campaigns for Levi’s such as the ground breaking commercial starring an unknown model called Nick Kamen who stripped off down to his boxer shorts in a launderette. He introduced the British to the phrase 'Vorsprung Durch Technik' for Audi and picked a young model/actor called Brad Pitt to star in a commercial for Levi’s. He pioneered the importance of music in commercials which has earned BBH nine number 1 hits. John also oversaw the first viral phenomenon to hit the headlines, the furry yellow puppet Flat Eric for Levi’s, who kicked Eminem off the number 1 singles slot in 1999.
BBH now has offices in London, New York, Singapore, Sao Paulo, Shanghai and Mumbai and John oversees the creative output of all these offices. This unique global structure also contributed to the company winning the Queen’s Award for Export Achievement twice, in 1996 and 1997.
John has won golds at every industry awards including D&AD, Cannes and British Television. He has been given the D&AD President's Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame. He has also been voted as one of the most influential people in fashion thanks to his work with Levi’s.
In 2006, he was awarded honorary doctorates from Buckinghamshire Chilterns University College and Middlesex University and sits on the Board of Trustees of the Design Museum.
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