SMILE GROUP is an India's largest consortium of companies founded in 1999, by Harish Bahl and headquartered in New Delhi, India. Smile Group, formerly known as StudioSmile started its operation as a small web shop from a garage. The business primarily focused on incubating new web companies.
In 2004, SMILE Group incubated with Quarsar (a digital media agency) later on, Quasar's 75% stacks were sold to WPP (a multinational advertising and public relation company)
In 2006, SMILE Group raised three three companies: Tyroo Media, an Internet Advertising Company. Creons, a retailed infrastructure company. Zoomtra, a travel focused meta search engine. In 2007, Yahoo! acquired a minority stake in Tyroo. StudioSmile relaunched itself as SMILE Group for any future incubation.
In 2009, SMILE Group launched SQUAD, a digital agency in partnership with WPP and ScanGroup.
Also, it incubated FashionAndYou, a leading fashion and lifestyle online store which raised $8 Million from Sequoia Capital and Norwest Venture Partners.
In 2011. SMILE Group launched FreeCultr, a leading premium lifestyle apparel store in association with Sequoia Capital and Ru.Net.It. The company also co-founded the incubator called SpringStar and it became globalization partner for AirBNB.
Also, in 2011, Quasar and GroupM integrated all their brands into one partnership.
In 2012, the company founded SeventyNine, a mobile advertisement network which was later sold to Bertelssman.
Also in 2012, Tyroo acquired DGM India to become the number one ad marketing one player in India.
Additionally, Juvalia & You was backed by SMILE Group.
In 2013, SMILE Group entered into joint venture with Ogilvy India to support its performance marketing, e-commerce and mobile offerings.
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