Soraya Darabi is the co-founder of Zady, a mission-driven brand described best as "The Whole Foods of Fashion." No more apparel in landfills, no more production with questionable roots: there is a large and growing population of people who demand honesty and quality in manufacturing. Zady searches the globe for stylish, timeless and sustainably produced products made from the highest-quality raw materials. From hand-stitched Nashville denim made by experts who happen to be husband-and-wife to Cashmere from Nepal made by widowed artisans, Zady tells the story of each product, down to the raw materials.
Soraya began her career as Manager of Digital Partnerships and Social Media at The New York Times, where she kept her finger on the pulse of today's ever-changing digital landscape. While at The Times, she positioned the global news leader on networks such as Facebook, YouTube, Twitter, partnered with startups large and small, and established award winning campaigns. Following her tenure at the Times, Soraya served as Product Lead for drop.io, an online collaboration service (acquired by Facebook). She went on to co-found the application Foodspotting, named by Apple and Wired Magazine as an “App of the Year” (acquired by Open Table).
Soraya has been featured on the cover of Fast Company Magazine's “Most Creative People in Business” issue and Brandweek’s "Digital” issue for her work in new media and entrepreneurship. In 2014, she became a World Economic Forum "Young Global Leader." She received her Bachelor of Arts degree from Georgetown University and now lives in Manhattan.
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