- Latest investment
- Oct 19 2015
- No. of Startups
Experienced marketer and team builder with a passion for advising high growth marketing SaaS companies.
Mostly recently I was CMO of ExactTarget for 6+ years, leading a global team of nearly 300 amazing marketing leaders across Demand Generation, Analyst Relations, Branding, Interactive Marketing, Strategic Partnerships ET and Partner/Field Marketing. Passion for building culture, delivering ROI, and incredible branded experiences.
In the 6+ years I was at ExactTarget we grew the business dramatically from $47 Million to well over $400 Million and from 250 employees to well over 2000, resulting in a successful IPO in 2012 and acquisition by salesforce.com for $2.7B in 2013.
Immediately prior to joining ExactTarget, I was the Chief Marketing Officer for WebTrends where I lead all key aspects of marketing and worked to rebuild the WebTrends brand and was a member of their Board of Directors.
I find that my approach to the B2B and software space is highly unique due to my 10+ year of experience with Fortune 10 CPG Companies. This has given me a unique passion for combining the best of B2B and B2C. I spent 7 years at P&G as an Interactive Marketing pioneer in a variety of high impact brand management and Business Unit leadership roles. Specifically, after leading the global launches of Crest Whitestrips and Crest Whitening + Scope I was asked to lead the Interactive Marketing Organization for the $17Billion Beauty Care Division where I was responsible for online media, CRM, and Web.
I then joined the Coca-Cola Company where I served for approximately 2 years as Vice-President, Worldwide Interactive Marketing. In this role I worked closely with the executive team and top global leaders to lead the Coca-Cola Company’s efforts to develop a holistic interactive marketing plan and common platform.
Awarded Indianapolis Business Journal's 40 Under 40; Finalist for CMO of the Year by the CMO Council; Best & Brightest Award from Ernst & Young, Top CMO's on Twitter
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