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description
I joined SparkPeople in 2001, just after launch, and spent over a decade helping to grow it from startup to the largest diet and fitness site in America.

In January of 2013 I co-founded Differential as a way to get back to working in the early-stage, helping entrepreneurs, and supporting the burgeoning regional startup ecosystem.

Specialties: Online marketing & customer acquisition, SEM, SEO, branding, social media marketing, user engagement, business development, product development, strategy, leadership.

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