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Jan 24 2017
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tinyclues is a technology startup that builds a SaaS predictive marketing solution for the use of marketing teams.

Developed by a team of mathematicians and programmers, tinyclues’ predictive marketing solution packages big data algorithms into ready-to-use business scenarios aimed at marketers' day-to-day needs. Our solution gives end-users and marketers the possibility to leverage the power of their data. It's easy, it's powerful, and it typically delivers 30% or more additional revenue compared to competing approaches.

Our solution:

A predictive marketing SaaS platform which gives access to apps that effectively optimize marketing campaigns (increased revenues, decreased unsubscriptions):

-Targeting app: first, the user chooses an item from their product catalogue. Within a few moments, the targeting app computes a score for each individual in the customer database; the score is the purchase probability for that individual for that specific product. Lastly, the user selects the individuals with the highest product purchase probability they’d like to extract. The platform delivers this extract to your routers. Done!

-Arbitrage app: first, the user selects N items from their product catalogue. Then, for each individual in the customer database, the arbitrage app determines the item the individual is most likely to purchase out of the N items, thus optimizing the campaign-generated revenue. The platform delivers the extracts to your routers. Done!

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