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Apr 21 2016
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As the largest independent video advertising platform, BrightRoll powers digital video advertising for the world’s largest brands including 90 percent of the top 50 US advertisers and 17 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and serves more video ads than any other company. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers.

Sacerdoti has served as an evangelist for agencies seeking to transition to online video. In a series of industry firsts, BrightRoll has eliminated rich media fees and established a proprietary HD advertising unit, helping advertisers not only match but surpass the reach, engagement and measurement of TV campaigns.

A recognized expert on online advertising, Tod is a regular guest contributor to industry publications like Advertising Age and MediaPost and his quotes have appeared in The New York Times and The Wall Street Journal, among others.

Prior to founding BrightRoll, Sacerdoti served as the director of revenue at Plaxo, one of the fastest growing Internet companies in history. He also led business development at Spoke Software, an Internet pioneer in sales and marketing efficiency solutions and also held positions at Interscope, Geffen and A&M Records, a division of the Universal Music Group. Prior to this, Sacerdoti worked as an investment banker in the Internet marketing group at Robertson Stephens.

Tod Sacerdoti holds a B.A. in Economics from Yale University and an MBA from the Stanford Graduate School of Business.

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