Currently Co-Founder/Managing Director of Lift ACM. Lift ACM's vision is to make Monetization Models easier to build, easier to execute, which ultimately make disruptive consumer internet companies better. With nearly (20) years of Facebook experience, Lift ACM's team is one of the most uniquely positioned partners to provide Monetization expertise and resources to drive business results, at a time when emerging companies need it most. We work directly with Founders and Venture Capital firms that see a Monetization need with their portfolio companies.
For last (7) years, Tom was the Vice President, Global Marketing Solutions for US. He joined Facebook in 2006 and has seen the company’s transformation from 10 million users to over a billion users today. Tom & team focused on the top 300 marketers in the US, developing the strategic game plans that are designed to solve for key challenges, of their business. Under his leadership, Facebook was able to build a one of a kind consultative selling organization. A team that is leads with Thought Leadership, deep relationships and operational excellence. The US Marketing Solutions team focused their efforts on helping companies transform how brands and people connect. Tom was responsible for business successes with key relationships such as Walmart, Samsung, American Express, JPMorgan Chase, Coca-Cola, Pepsico, AT&T, Verizon, Ford, Amazon, Paramount, Sony Pictures, P&G, Unilever, Target, Capital One and the return of General Motors to the platform in 2013. The US team was critical in Facebook’s transition to a world class mobile ads business. Tom also lead the “Go to Market” strategy for Facebook’s Video Ad product that is ready for launch in 2014. From Mobile to Product launches, from CRM solutions to targeted media execution, Facebook’s US Marketing Solutions team is playing a critical role in the evolution of how their clients’ connect with existing and future customers.i
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