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description
Ty Curry is a Regional Managing Principal at ZS Associates, a global sales and marketing consulting firm, in its San Francisco office. He is the regional lead for the firm's offices in the Midwestern and Western U.S. Since joining ZS in 1994, Ty has advised more than 50 companies – ranging from the Fortune 100 to small technology start-ups – on go-to-market strategy and sales force effectiveness. Ty has specialized expertise in sales force design, resource optimization and incentive compensation, and he focuses on helping clients improve sales productivity from strategy to execution. His experience spans a wide range of industries, including high tech, media and publishing, consumer goods, and healthcare.

Ty is a frequent guest speaker on sales and marketing topics at leading business schools and conferences. He holds an MBA from the Kellogg School of Management at Northwestern University and a BS in Biology from UCLA. Prior to joining ZS, Ty held sales and marketing positions in the life sciences industry.

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