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description
Zain is one of the industry's best prognosticators, with the ability to anticipate and create consumer demand across a broad range of brands and categories. His strategic approach and progressive solutions have resulted in dramatic top- and bottom-line growth for many companies in multiple categories. He has developed proprietary intellectual property in the area of creating branded behavior change.

He brings SolutionSet extensive experience in strategy, digital, data and targeted marketing with his global and North American leadership experience.

Before joining SolutionSet, Zain was North American CEO of Euro RSCG Discovery, the digital, CRM, data, and analytics arm of Euro RSCG Worldwide as well as its Global Practice Leader for Retail Brands. He began his career at Grey Advertising in Bombay before moving to the U.S. to join Wunderman Cato Johnson. Global leadership positions at Bayer Bess Vanderwarker, J. Walter Thompson, Foote Cone & Belding and Euro RSCG rounded out his management career.

Zain is a frequent speaker at leading marketing and advertising conferences. He is also featured and quoted in leading publications from the Wall Street Journal to Fast Company. His views on business can be found at zainraj.wordpress.com.

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