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- A new way to shop online. We are restructuring the online shopping experience by making it relevant to people’s personal preference and need. As we move towards our goal of being the world class shopping app, we are recommending consumers what to wear from a pool of 1.5 mil products, based on what they already own, want or like in their virtual closet.
For today’s fashion conscious consumers, 123dressme provides an innovative way for them to control their style from the palm of their hand. For brands and retailers, it provides an interactive mobile channel to highlight new collections in an intuitive manner. It provides a way to stimulate purchases by enabling busy consumers to try new fashion without ever having to make a break in their lifestyles. A mobile shopping and style advisor application.
"Clothing retailers are facing a big drop in consumer interest. We’re in the midst of a mad dash to most profitably redefine how people find and purchase lifestyle products, traditionally pushed through glossy magazines and in-store displays." Mobile apps are an important new trend in society. Consumers want the ability to tailor their reality and 123dressme makes this a little bit more real by enabling them to create outfits before making the purchase decision.
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