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500 BC sits the intersection of two huge markets: wellness and mobile apps. Wellness has gone mainstream and is a $2 trillion industry worldwide; healthy foods is a sub-set and is expected to push through the $1 trillion mark for the first time in 2017 as consumer interest in preventing illness via food continues to grow. Cross this with the explosion of smart phones and there is an extraordinary opportunity that we are tapping into. Smart phones and social media adoption has dramatically transformed the concept of gaming into ‘entertainment media applications.’ Emerging from this is ‘Gamification,’ which involves applying game design thinking to real-life applications to make them more fun and engaging, converting users into players. In the U.S. alone, 100 million people/day play mobile games.

Wellness is a modern word with ancient roots; it includes mental, physical, social and spiritual well-being. Everyone has an inner warrior, and we are here to provide its wake-up call. Our goal is to help consumers navigate the game of life with the wisdom of the ages on your side.

We have a robust product roadmap, and endless wells of content to tap into. Imagine if grocery shopping could feel more like a game than a chore? Or if the food you eat had a trivia component? For example, medicine tells us that zinc is critical to good health and a strong immune system; oysters are the best source. But who ate the first oyster? Scientists now know that man has been eating oysters since the most ancient times, helping maintain strong reproductive health critical to our survival. Every food, symbol or even personal trait has a deep history that can be vividly personalized...made relevant, fun and useful.

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