United Kingdom
team size
20 - 49
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United Kingdom
HQ address
117 Charterhouse Street, London, EC1M 6AA, GBR
Ben Atkinson-Willes founded Active Minds in 2009 after personal experience with his grandfather highlighted the lack of suitable activities for people who, like him, were living with dementia.

This meant families and carers would usually resort to children’s games that were often too difficult and extremely patronising.

Working closely with St Georges Hospital and Kingston University Active Minds began to develop its first range of jigsaw puzzles designed specifically for people with dementia. These thoughtfully designed puzzles allowed users of all abilities complete them without assistance. Helping to stimulate conversation as well as giving a valuable sense of achievement and pride.

With over 800,000 people in the UK living with dementia the response from the care community was huge.

Now selling across Europe and North America with very positive feedback. Users include private individuals as well as large organisations such as the NHS and Alzheimer’s Society.

Since its launch in 2009 Active Minds has continued to develop new and innovative products in response to the growing demand for its activity resources. Now offering a range of over thirty products, including picture books, painting, memory cards and personalised jigsaws. With many more products already under development Active Minds is dedicated to continue improving the quality of life of people living with dementia, their families and carers.


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