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- Aduna is an Africa-inspired health and beauty brand, featuring innovative natural ingredients from across the continent. We are also a social business, whose purpose is to create demand for under-utilised natural products from small-scale producers in Africa.
Aduna means 'life' or 'world' in Wolof, the local language of Senegal and The Gambia. Our logo is adapted from a Ghanaian Adinkra symbol called 'Owia Kokroko' which stands for vitality, renewal, life-giving energy and the power of the sun.
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