funding probability score
total disclosed funding
last round valuation estimate
disclosed funding rounds
latest round
latest funding stage
next round estimate
development stage
number of investors
number of competitors
monthly web visits
twitter followers
Offices
United Kingdom
HQ address
Level 3, 207 Regent Street, London, W1B 3HH, GBR
Email
richard@agoramedia.co.uk
description
At Agora Media we innovate, build and create products and formats that align with the Future of Television - from Transmedia to Social TV... from Multiplatform Engagement to TV Apps, Smart/Connected TV and advanced Game Mechanics - We live, work and play on the cutting edge of entertainment.

Transmedia and Factual Formats

As Creative Technologists, Transmedia Storytelling, the technique of understanding how to carry the narrative across multiple platforms and formats using digital technologies, is part of our DNA. We understand fully numerous technologies and have worked both with our own formats and others. From Second Screen to 360 degree video and other technologies, we have a global network of vendors with cutting-edge technologies.

Second Screen and Multiplatform Engagement

Having worked with, and been an influence on leading second screen platforms such as zeebox, Ex Machina Games and others, we understand the nuances and differences between the major players and can ensure that you make the right decisions when moving into the space. While all current trends indicate that TV and advertising spend are still vital components of the media marketplace, TV viewership does face a number of challenges, including fragmentation, technology-enabled time shifting, and the disruption of media stacking or mobile/tablet multitasking. We are fully versed in this new world – and have built a global network and thought leadership since 2010 at TV App Market.

Connected and Smart TV Apps

Agora Media and Pixengo Media teamed up making the finals of the UK Technology Strategy Board’s £1 million Tech City Launchpad competition creating the UK’s first travel and destination marketing channel for connected tv with HD Video-On-Demand and high resolution images perfect for the 10-foot, lean-back living room experience – and fully utilised Second Screen, Social TV technologies to provide platform for easy booking and additional content via the web. We planned to monetise by forming partnerships with travel agents, tour operators and activity and entertainment companies in each destination on revenue share deals. We have excellent relationships with Samsung, LG, Sony, Opera, The Smart TV Alliance and numerous TV App vendors.

Social TV

The rise of the second screen and it’s integration with Social Media has helped drive some stunning numbers. In the US, 88% use TV & internet simultaneously once a month (Nielsen) and some 50% do so every day (Google/Clustalabs), 44% of total tablet usage is while watching TV (Nielsen), 72% of under 25’s in the UK comment on programs via social networks (Digital Clarity) and some 62% of TV viewers pick up the phone as soon as TV advertising break starts. (Nielsen). As pioneers in the Social TV movement, from guest lecturing at MIT Media Lab to working with the likes of the BBC, RTL, NPO, Eurosport, NBCU and other broadcasters as well as production companies and brands, we have a deep understanding of the new technologies and can design systems using multiple vendors (ensuring the best of breed) to create the ultimate in Social TV.

Video on Demand (VOD) and TV Everywhere

Having worked on a number of VOD projects and TV Everywhere including Lovefilm and two startups, we have close contacts with companies such as Kit Digital, BeeSmart, The Connected Marketplace, Connect TV, Neulion and more. From number crunching CDN costs, to designing systems that work on all devices – phone, tablet, TV, STB and PC – we have worked with some of the best. It’s clear that consumers want to watch TV they want, when they want it, on any device they want it one, where ever they are, and we are capable of designing and delivering from both low end STB solutions to advanced TV Everywhere architecture with EPGs that can deliver both live and VOD.

Education Seminars and Consulting

As instructors for Future TV with Perpetual Solutions in London, working with numerous departments of British Telecom, and guest lecturing at MIT Media Lab and various universities in the UK and Netherlands… we have designed both a half day and full day courses to share our market intelligence. We have been speaking at events on the future of TV since 2010 in London, Cannes, Sheffield, Amsterdam, Hollywood, Groningen (TEDx), San Francisco, San Jose, Madrid, Liepzig, Vienna, NYC, Rio, Copenhagen, Hilversum, Belfast, Berlin, Brussels, Brighton and beyond and worked with broadcasters around the globe such as the BBC, NPO, RTL, Eurosport, NBCU, ITV, RTL and others with media convergence strategies – particularly around Social TV and Second Screen.

Branded Content and Product Placement

Having worked with many of the world’s leading global brands, Gary Johnson has played a vital role to numerous renowned Hollywood movies such as I-Robot, Ironman, The Dark knight, 2012, fast furious, Kill Bill and Mr & Mrs Smith through product placement and product endorsements. Developments in technology are impacting TV advertising effectiveness and the dramatic rise of connected mobile devices is leading to an increasingly distracted use of TV. Digital technology has also accelerated ad avoidance through time shifting and on-demand viewing, and has enabled a significant amount of fragmentation due to sheer volume of content and niche. All these developments work together to degrade the value of TV ads and are deeply affecting the TV industry as scarcity is removed due to IP delivered content. Innovation is what will save the industry… And Branded Content, though nothing new (Soap Operas were backed by soap companies back in the 50s), brands such as Red Bull are changing the game. And we combine our creative and technology skills in Future TV and global network to help brands find new ways to engage with audiences.

There is much more to this profile.
Log in or sign up for free to see the whole thing.

Get free access to these powerful tools:
- Advanced search filters
- Full startup and investor profiles
- Follow startups and investors
- Custom follow-lists
- Startup benchmarking
- Network maps
- Market stats