team size
5 - 9
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HQ address
Sydney, AUS
AirShr Solves Two Problems Listeners can’t remember what they hear on radio particularly when driving. And broadcasters and advertisers don’t know who’s listening to radio. They've Uncovered A Massive Unmet Need They have validated what intuitively seems true that drivers care enough about what they are listening to on radio to want to remember and interact with the content. Their two live prototype tests have shown that across AM/FM and digital radio drivers used AirShr once per day and began to listen more actively to the radio in their cars. At its core this need is to support recall for people increasingly overwhelmed with information media and tasks. Significant Opportunity 90M people listen to radio in their car each week in the USA UK & Australia. Radio Broadcasters Are AirShr's Customers With AirShr radio broadcasters are now able to put a higher value on advertising inventory. For the first time they can show advertisers not only who was listening but who was interested and who took advantage of a call-to-action. The value this can bring to advertisers is significant as they face a media landscape shifting to digital and struggle for mindshare as content sources proliferate. AirShr helps broadcasters enhance the value of radio to marketers by adding the benefits of digital marketing to the best qualities of broadcast radio. We have also proved that AirShr increases the value of radio to Listeners by enriching their listening experience and letting them interact with radio. At any time a listener can tune into any of their favourite stations and 'AirShr' any content that piqued their interest - talk music commercials or news and interact directly with the radio station by voting in a real-time poll. AirShr's mission is to make life insanely simple to remember and it starts with radio.

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