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- AMBER Alert Netherlands is the nationwide alert system for endangered missing children and child abduction cases. With over 2.8 million participants and participating organisations, it is the most successful citizen participation initiative in the Netherlands and a great example of effective crowdsourcing.
AMBER Alert Netherlands was set up free of charge in 2008 by social enterprise Netpresenter and the Dutch police. The green light was given on 11 November 2008 by the Minister of Justice at the time, Hirsch Ballin. Today, AMBER Alert is an established name in the Netherlands. Research has shown that AMBER Alert has the highest brand awareness among all the alerting systems: no less than 95 percent of non-participants know the system by name.
AMBER Alert Netherlands exclusively distributes AMBER Alerts and information about endangered missing children. The police only issues an AMBER Alert when a child’s life is in imminent danger (AMBER Alert) or when the child is at immediate and significant risk of harm (endangered missing child). When an AMBER Alert is issued (about 4 times a year), the entire system is deployed. The whole country then turns into one big missing children’s poster. Annually, parts of the system, like social media and apps, are deployed for about 100 endangered missing children cases.
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