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Building native applications for all popular mobile platforms requires multiple developers with strong knowledge of Objective C (iOS), Java (Android), and C# (Windows Phone). It is not only difficult to manage and control, it is very hard to predict the final cost of whole application development.

On the other hand, building mobile web applications requires developers with common skills in HTML, CSS and JavaScript, standard web technologies that have been around for many years. Those skills and experience can be used to develop fully functional mobile web applications that work equally well on all major mobile platforms: iOS (iPhones, iPads, iPods), Android (Samsung Galaxy, Samsung Note, HTC One, HTC One X), Windows Phone 8 (Nokia Lumia 920, Nokia Lumia 820), and BlackBerry 10 (Z10, Q10, PlayBook).

Mobile web applications are much easier to build, test, publish and support by a small group of developers.

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