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- At the intersection of hearts and minds, culture and technology, Applaud uses science and innovation to enable better lives through better memories.
Our cloud-based, interactive, social software, called BetterConnect, gathers images, stories and other content to preserve and share better memories and connect emotionally with loved ones.
We use a proprietary technique called Digital Collaborative Reminiscence, which is based on fundamental principles of neurobiology, social cognition and emotional behavior.
Software automates the process, which is optimized for groups, and makes preserving and sharing fun and easy. More importantly, it strengthens relationships, enhances emotional health and leads to better memories. Think “important memories + social software + science & math + big data on the cloud.”
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