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United Kingdom
HQ address
The Faircharm, Building A, London, SE8 3DX, GBR
APRIL2ND is a fashion label specializing in ready-to-wear and bespoke collection.

APRIL2ND first collection was launched in September 2012 during London Fashion Week.

APRIL2ND vision is to create clothes that are both luxurious and wearable, with a feminine but uncomplicated beauty about them. Our touch is especially sophisticated – modern but never cold, fantastic but always fresh. We skilfully manages the combination of refinement and sensuality, with exceptional fabrics and highly perfected print detail. We strives to make fashion that is timeless in its elegance. We embodies and infuses into our work what it means to live a present-day fearless life. APRIL2ND always considers what will work with a thinking person at this moment, and to APRIL2ND, this moment is about beauty without formality.

Signatures: Colour, Prints, Simple, on Point, Fun, Fresh and Unique.

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