United Kingdom
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United Kingdom
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London, GBR
Announcing Audiotube, a progressive, discerning and highly intuitive video channel with real vision, and a genuinely independent point of view.

Announcing Audiotube, a different way of discovering, loving, collecting, hearing and viewing new music. Audiotube elegantly combine the best in technology, access, portability and editorial coverage. They are passionately committed to creating a location, a venue, a destination, a community, where your favourite new music looks and sounds completely amazing.

As the music business changes shape and becomes something else, and new ways and means of hearing and seeing music continually emerge, Audiotube have organised a radical new alliance of experts, specialists, enthusiasts and pioneers. To ensure that the very best new music acts can exist in one place where the sound and vision is second to none, they have collaborated with the very best in their particular global entertainment and communication areas - the leading independent music agency Merlin representing the world’s most important set of independent music rights, supreme audio innovators Dolby, and enterprising mobile phone giants Nokia.

Into the imaginative and informed Audiotube, Merlin bring the world’s finest independent labels and therefore some of the worlds greatest and most original music, Dolby bring supreme sound wherever and however you listen, and Nokia supply the ultimate portability via a specially designed Audiotube app and their new Dolby enabled Smartphones.

The music Audiotube will concentrate on selecting and cataloguing will mostly be independent. For Audiotube, the best new music has come and will come from the independent sector, and the most interesting new music on major labels has a blatant independent spirit. Merlin’s extensive repertoire of independent labels and their acts makes them the virtual fifth major. Major power, considerable market presence, but independent idealism and adventure. This combination of labels and performers and attitude means that Audiotube have direct access to the very best new music, and their strategic alliance with Dolby and Nokia demonstrates their seriousness in ensuring that independent music reaches the widest audience possible in the most sophisticated way possible.

Announcing Audiotube. Combining flamboyant technological panache and hi-tech precision with uncompromising independent energy and an intelligent, mobile understanding of why new music matters, where it has been and where it is going. See, hear, and feel the difference.


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