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January 7, 2022

A Founder’s Journey – Arron Shepard – The Goat Agency

by Oli Harris

In this week’s episode, Oli talks to co-founder of The GOAT Agency, Arron Shepard.

The GOAT Agency is one of the world’s fastest growing digital marketing agencies, with its roots firmly planted in the influencer marketing space.

Some facts about The Goat Agency

190 Staff
Worked with 100k Influencers
Curated 450k social posts
Campaigns in 70 countries
2000+ campaigns in 28 languages
6 years old

On this weeks podcast, Oli and Arron cover;

Origin story of GOAT – previous startups etc
Finding the USP and creating a guaranteed value proposition for GOAT clients
Marketplace problem GOAT aimed to solve
Influencer market challenges
Challenges from an operational point of view with quick growth
Knowing which areas were key to expansion
Was that expansion critical to serving clients or critical to provide business capabilities going forward
General future of digital marketing/ads – Web 3.0 the Metaverse etc

To learn more about GOAT take a look at their website…

As ever… check out Funderbeam if you would like to invest in ambitious start-ups, or raise funds for your business.

* Capital at Risk

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