A Founder’s Journey – Arron Shepard – The Goat Agency

In this week’s episode, Oli talks to co-founder of The GOAT Agency, Arron Shepard.

The GOAT Agency is one of the world’s fastest growing digital marketing agencies, with its roots firmly planted in the influencer marketing space.

Some facts about The Goat Agency

  • 190 Staff
  • Worked with 100k Influencers
  • Curated 450k social posts
  • Campaigns in 70 countries
  • 2000+ campaigns in 28 languages
  • 6 years old

On this weeks podcast, Oli and Arron cover;

  • Origin story of GOAT – previous startups etc
  • Finding the USP and creating a guaranteed value proposition for GOAT clients
  • Marketplace problem GOAT aimed to solve
  • Influencer market challenges
  • Challenges from an operational point of view with quick growth
  • Knowing which areas were key to expansion
  • Was that expansion critical to serving clients or critical to provide business capabilities going forward
  • General future of digital marketing/ads – Web 3.0 the Metaverse etc

To learn more about GOAT take a look at their website…

As ever… check out Funderbeam if you would like to invest in ambitious start-ups, or raise funds for your business.

* Capital at Risk

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