Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

The Funderbeam Blog

Articles, interviews, case studies announcements and more.
Welcome to The Funderbeam Blog.

January 13, 2022

In the Hot Seat: Barking

10 questions for Barking CEO Kustas Kōiv

Tell us in three sentences about Barking and what is your product?

Barking is a Mobile App that makes driving and owning a car suck less 😊 We help users find the best and most affordable parking + pay for it. All in 2 taps. But there’s more- users can also use the App to pay for hundreds of car washes and EV chargers.

Tell us how 2021 was for Barking. What were your key challenges?

2021 was great because we almost doubled our turnover and user base and more than doubled our team. There is no one big challenge in Barking. Continuous problem solving is our day-to-day life.

What are your main, key goals for Barking in 2022?

Continue the fast growth trajectory and expand our presence in the 10 markets we operate in.

What is the outlook for your sector in the coming year?

Connectivity is becoming a substantial part of every new vehicle, and in-vehicle screens will be the 3rd most viewed screens in driver’s lives, right after PCs and phones. Many novel in-vehicle services will be enabled, and with vehicles being more open to third-party software, the possibilities become endless. Much like the possibilities via your computer or phone.

With new services entering the vehicles, the old ones need to make room. For example, parking, washing, and fuelling –are necessary but boring parts of every driver’s life, and we believe these liabilities can be elegantly organized by technology. In simple terms: by connecting service providers to the cloud – vehicles can be washed, parked, and charged without encumbering the driver at all.

Who are the company’s main shareholders and management, and are you expecting the new people to join in the near future?

We’ve grown the team from 8 to 18 talented people in just 1 year and plan on continuing this growth. The next batch of talent in Barking will most likely join Marketing, Business and Data Analytics, and Communication.

Can you profile or paint a picture of a typical customer of Barking?

A city dweller with a rather fast lifestyle. She values her time and thus gradually removes different boring and time-consuming routine tasks from her day-to-day life. For her, not worrying about mundane problems such as where to park or wash her car, we provide the most value.

What is your key message to customers and how do you get that information to them?

Barking is the quickest and most affordable way to park, wash and charge your vehicle. We aim to be visible to our users right when they need these services – usually at the car park or car wash.

What would you say are the biggest challenges ahead for Barking?

The dynamic of many marketplaces – when to focus on supply and when to focus on demand.

And what area/geography/sector presents the biggest opportunity for Barking?

DACH, Poland and the USA

If you could give Investors just three words to describe the future of Barking, what would they be?

Growth, growth, growth

In Funderbeam’s tech-powered marketplace, anyone can buy and sell investments in ambitious companies, whilst founders can raise capital without borders.

Please click here to see companies currently raising funds with Funderbeam.

Companies currently trading on the Funderbeam Exchange – a secondary market for private companies.

Looking to raise funds for your business? Let us help you.

* Capital at Risk

Read Next
The information about the investment opportunities profiled on this website is provided for general information and marketing purposes only and should not be considered an invitation or inducement to engage in any investment activity. Complete and comprehensive information about an investment opportunity is only available to investors who have been approved by a Funderbeam group entity

You should ensure you carefully read the Risk Disclosure Statement before deciding to proceed with any investment or transaction, including making a purchase of securities via the Marketplace. Funderbeam has taken steps to ensure that company and securities offering information is clear, fair and not misleading in accordance with its internal verification procedures. Funderbeam does not provide investment advice or any recommendation to invest. Any investment opportunity on this website should not be considered as an offer to the public and is not directed at or offered to anyone to whom it may not be so directed or offered, or located in a jurisdiction where it is unlawful to do so.

This page provides you with an overview of the services provided by different entities belonging to Funderbeam Group. In this page, we generally refer to the group as “Funderbeam”, “we”, “us” or “our”.

It is important to note that funds are raised, investments are made and trade orders are placed through three service provider entities: Funderbeam Markets AS (FBAS) (authorised and regulated by the Estonian Financial Supervision Authority under permit 4.1-1/212), Funderbeam Markets Limited (FML (authorised and regulated by the UK Financial Conduct Authority under FRN 794918), and (for trade orders only) Funderbeam Markets Pte. Ltd., (FB Pte). FBAS and FML are MIFID investment firms.

A Funderbeam client (whether investor or company) is a client of the service provider and under the protection of the requirements of the regulator under which that service provider operates: An EEA client’s service provider is FBAS, a UK/ non-EEA/ non-Singapore client’s service provider is FML, and a Singapore client’s service provider is FB Pte.

The Marketplace is operated as an organised market by Funderbeam Markets Pte. Ltd., in Singapore as a Recognised Market Operator (RMO) under the supervision of the Monetary Authority of Singapore. FBAS and FML are Trading Members of the RMO’s Marketplace. Access to the Marketplace for EEA and non-EEA clients is only provided by and through such clients’ service provider (ie FBAS or FML). The Marketplace does not provide services directly to investors outside Singapore.

With respect to any securities or investments offered by a US domiciled Fundraising Company, by visiting this site you confirm you are not a US resident or US person (as defined in Regulation S of the U.S. Securities Act of 1933) and you understand and agree that you are not acquiring any Investments for the account or benefit of any such US resident or US person. No investment opportunity in a US domiciled Fundraising Company is directed at US persons.