Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

The Funderbeam Blog

Articles, interviews, case studies announcements and more.
Welcome to The Funderbeam Blog.

insights
April 20, 2022

Expert Eye – Lily Ray – SEO

by Oli Harris

On today’s Podcast, we start a new series – ‘Expert Eye’ aimed at helping founders and entrepreneurs gain expert insights into various aspects of marketing, business development and general business advice.

We will talk to leading practitioners in their field, with the hope of inspiring founders and those involved in growth businesses to take their companies to the next level.

First up in the series is world renowned SEO expert, Lily Ray.

Lily has more than 12 years experience in SEO and is one of the most well respected voices in search based marketing. She has a large and active twitter following which is probably the best place to read and hear her insights into the world of SEO.

Oli was lucky enough to grab some time with Lily to talk all things SEO, including;

  • How she got started in SEO and her career to date
  • SEO as part of a marketing strategy – where does it rank in terms of priority for most companies?
  • The differences between SEO for smaller companies vs large firms
  • Key advice on how to start developing your SEO strategy
  • The truth about link building
  • The most important ranking factors, and how you can leverage expertise to create content that ranks

We hope that some of these insights help you think about how to craft your own SEO strategy and inspire you to help do the one thing Google wants you to do – Answer queries in the best way possible.

You can watch the podcast below OR listen to it here, or wherever you get your podcasts by searching for ‘Funderbeam Podcast’.

In Funderbeam’s tech-powered marketplace, anyone can buy and sell investments in ambitious companies, whilst founders can raise capital without borders.

Please click here to see companies currently raising funds with Funderbeam.

Companies currently trading on the Funderbeam Marketplace – a secondary market for private companies.

Looking to raise funds for your business? Let us help you.

* Capital at Risk

Read Next
The information about the investment opportunities profiled on this website is provided for general information and marketing purposes only and should not be considered an invitation or inducement to engage in any investment activity. Complete and comprehensive information about an investment opportunity is only available to investors who have been approved by a Funderbeam group entity

You should ensure you carefully read the Risk Disclosure Statement before deciding to proceed with any investment or transaction, including making a purchase of securities via the Marketplace. Funderbeam has taken steps to ensure that company and securities offering information is clear, fair and not misleading in accordance with its internal verification procedures. Funderbeam does not provide investment advice or any recommendation to invest. Any investment opportunity on this website should not be considered as an offer to the public and is not directed at or offered to anyone to whom it may not be so directed or offered, or located in a jurisdiction where it is unlawful to do so.

This page provides you with an overview of the services provided by different entities belonging to Funderbeam Group. In this page, we generally refer to the group as “Funderbeam”, “we”, “us” or “our”.

It is important to note that funds are raised, investments are made and trade orders are placed through three service provider entities: Funderbeam Markets AS (FBAS) (authorised and regulated by the Estonian Financial Supervision Authority under permit 4.1-1/212), Funderbeam Markets Limited (FML (authorised and regulated by the UK Financial Conduct Authority under FRN 794918), and (for trade orders only) Funderbeam Markets Pte. Ltd., (FB Pte). FBAS and FML are MIFID investment firms.

A Funderbeam client (whether investor or company) is a client of the service provider and under the protection of the requirements of the regulator under which that service provider operates: An EEA client’s service provider is FBAS, a UK/ non-EEA/ non-Singapore client’s service provider is FML, and a Singapore client’s service provider is FB Pte.

The Marketplace is operated as an organised market by Funderbeam Markets Pte. Ltd., in Singapore as a Recognised Market Operator (RMO) under the supervision of the Monetary Authority of Singapore. FBAS and FML are Trading Members of the RMO’s Marketplace. Access to the Marketplace for EEA and non-EEA clients is only provided by and through such clients’ service provider (ie FBAS or FML). The Marketplace does not provide services directly to investors outside Singapore.

With respect to any securities or investments offered by a US domiciled Fundraising Company, by visiting this site you confirm you are not a US resident or US person (as defined in Regulation S of the U.S. Securities Act of 1933) and you understand and agree that you are not acquiring any Investments for the account or benefit of any such US resident or US person. No investment opportunity in a US domiciled Fundraising Company is directed at US persons.