Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

The Funderbeam Blog

Articles, interviews, case studies announcements and more.
Welcome to The Funderbeam Blog.

insights
February 9, 2023

In the Hot Seat – HUUM

by Oli Harris

1. How did the year 2022 turn out for your company?

We are happy to say that 2022 was successful for HUUM. When we made our annual forecasts at the beginning of the year, we had no idea that events such as those of February 24 would happen and have such a global impact. However, looking back on the year, we can say that despite the unexpected, we achieved excellent results in the sauna industry.

2. What was the main challenge of the year?

Our main challenge was developing the company’s management system with moving to a new building. We grew the team, organized the company structure, and brought HUUM’s production organization in line with high global standards. Another major challenge was continuing to increase sales in a slowing economy. We managed to achieve this goal as well.

3. Did the events in the world have a significant impact on your company, and how?

Events in the world impacted us to some extent, of course. In 2022, not only the economic situation change but also the mindset of people. As in many others, difficulties arose with deliveries in our sector, and some uncertainty about sales channels could be perceived. We followed developments closely, reacted accordingly, and are confident in our current strategy.

4. Did your company manage to receive the expected results?

We made our sales forecasts before the conflict broke out, so it’s natural that we couldn’t predict everything. We adjusted the expectations slightly downwards in November and received 95% of the adjusted expected results. 

5. What is the outlook of your sector for this year?

We see that the market has overcome the initial shock and is stabilizing. So, let’s hope for the best and drive on!

6. What are the goals for 2023 so you would look back on December 31st and say, “it truly went as expected”?

Life has taught us that accurately predicting the future is quite impossible in today´s rapidly changing global environment. We will publish the turnover forecast and expectations for 2023 at the beginning of February.

7. What is the main “New Year’s promise” for shareholders?

Our promise is “blood, sweat, and tears.” In other words, we promise to work hard for the continued success of HUUM. With an excellent team, we have laid a solid foundation for this. We aim to continue to be the innovation leader in our field, seize new markets, and grow our network.

8. What companies or leaders have been your “personal heroes” this year?

A person I look up to is for sure Andres Koern, who has achieved many impressive things in his life. I believe that his experiences, values, and achievements are inspiring to others trying to build something similar.

Read Next
  • 09 March

    Head of Trading-Jason Ow

    If the saying, “Money never sleeps” is to be believed, we’re lucky to have the most watchful pair of eyes in the industry. Our Head of Trading and gateway

    Read more
  • 14 January

    An overview of the Finnish economy

    Finland, the symbolic northern border between western and eastern Europe is one of Europe’s leading economic countries. Finland’s economy ranks as the 17th

    Read more
  • 21 December

    System Engineer- Roman Pikalo

    “My dear Watson, you were born to be a man of action. Your instinct is always to do something energetic.” — Sir Arthur Conan Doyle Behind every great char

    Read more
The information about the investment opportunities profiled on this website is provided for general information and marketing purposes only and should not be considered an invitation or inducement to engage in any investment activity. Complete and comprehensive information about an investment opportunity is only available to investors who have been approved by a Funderbeam group entity

You should ensure you carefully read the Risk Disclosure Statement before deciding to proceed with any investment or transaction, including making a purchase of securities via the Marketplace. Funderbeam has taken steps to ensure that company and securities offering information is clear, fair and not misleading in accordance with its internal verification procedures. Funderbeam does not provide investment advice or any recommendation to invest. Any investment opportunity on this website should not be considered as an offer to the public and is not directed at or offered to anyone to whom it may not be so directed or offered, or located in a jurisdiction where it is unlawful to do so.

This page provides you with an overview of the services provided by different entities belonging to Funderbeam Group. In this page, we generally refer to the group as “Funderbeam”, “we”, “us” or “our”.

It is important to note that funds are raised, investments are made and trade orders are placed through three service provider entities: Funderbeam Markets AS (FBAS) (authorised and regulated by the Estonian Financial Supervision Authority under permit 4.1-1/212), Funderbeam Markets Limited (FML (authorised and regulated by the UK Financial Conduct Authority under FRN 794918), and (for trade orders only) Funderbeam Markets Pte. Ltd., (FB Pte). FBAS and FML are MIFID investment firms.

A Funderbeam client (whether investor or company) is a client of the service provider and under the protection of the requirements of the regulator under which that service provider operates: An EEA client’s service provider is FBAS, a UK/ non-EEA/ non-Singapore client’s service provider is FML, and a Singapore client’s service provider is FB Pte.

The Marketplace is operated as an organised market by Funderbeam Markets Pte. Ltd., in Singapore as a Recognised Market Operator (RMO) under the supervision of the Monetary Authority of Singapore. FBAS and FML are Trading Members of the RMO’s Marketplace. Access to the Marketplace for EEA and non-EEA clients is only provided by and through such clients’ service provider (ie FBAS or FML). The Marketplace does not provide services directly to investors outside Singapore.

With respect to any securities or investments offered by a US domiciled Fundraising Company, by visiting this site you confirm you are not a US resident or US person (as defined in Regulation S of the U.S. Securities Act of 1933) and you understand and agree that you are not acquiring any Investments for the account or benefit of any such US resident or US person. No investment opportunity in a US domiciled Fundraising Company is directed at US persons.